Communications and Community Relations

The Communications and Community Relations Department offers the media, parents and community members access to resources and information about Sarasota County Schools. Services include media relations, community relations, online communications, The Education Channel and the Volunteer and Partnership Office.

Our goal is to keep Sarasota County residents informed about the Sarasota County School District the School Board of Sarasota County and the individual public schools within the district. The department coordinates the district’s media relations  in the spirit of open, transparent communication. Staff members respond to daily requests from reporters and other media representatives for information and interviews about district programs, policies and activities. News releases about district events and accomplishments are distributed to the media and posted to the district’s website.

The department also coordinates the district’s community relations  by assisting with district-wide and school-specific communication to parents via recorded telephone messages about emergencies and announcements; creating and distributing letters, fliers and other publications to parents about events and issues; responding directly to inquiries from parents and other community members, and planning and coordinating meetings and other forums to maintain a continuous dialog between the community and the district.    

Individual schools also receive services from the department.  Communication services for schools  include communications planning and coaching; crisis communications support; media liaison services; assistance with parent notification system messages; consultation services for school websites, newsletters and other communications vehicles; family engagement and event support; video production and volunteer program coordination, among other services.  

The district website is updated regularly by the online communications  staff to include the latest information about district departments, programs and initiatives. The staff also works with schools to assist them with the development, creation and ongoing support of their individual websites. The online communications staff also maintains the district’s presence on Facebook, Twitter and other social media.

The Education Channel  (Comcast 20 in Sarasota County, Verizon FiOS 33 throughout most of Florida) airs live coverage of regular meetings, monthly work sessions and workshops of the School Board of Sarasota County. The station also produces and airs programs about the district’s schools, students, staff and business operations. Programming is scheduled 24hours a day, seven days a week. Programs also are available on demand through YouTube and is streamed live to be accessible on various devices other than television.

The  Volunteer and Partnership Office coordinates volunteers and business partnerships at district schools. Originally formed as Partnerships and Alliances Linking Schools, the Volunteer and Partnership Office brings parents, business partners and other community volunteers together to continue to nurture Sarasota County’s historically strong support for public education and active involvement in district schools.


Communications and Community Relations,
Media Relations 
Tracey Beeker, Director

TBA, Administrative Assistant  

Online Communications and 
Social Media Coordinator
Mina Ajrab, Specialist

Katy Ellis, Videographer

Phone: 941-927-4009 or
941-927-9000 ext. 74009
Fax: 941-927-2539
1960 Landings Boulevard
Sarasota, Florida 34231
Green 3rd Floor

Education Channel 20/33
Leanne McIntire, Manager
Phone: 941-361-6355
Fax: 941-361-6358
4748 Beneva Road
Sarasota, Florida 34233

Volunteer & Partnership Office
Lyndsey Cantees, Coordinator

Jennifer Anderson, Administrative Assistant
Phone: 941-927-9000, ext. 31500
Fax: 941-361-6539
Green 1st Floor

Staff Listing

3/20/2018 - Charter Review Committee

3/20/2018 - KG Roundup

3/22/2018 - Charter Review Committee

3/22/2018 - KG Roundup

3/22/2018 - Booker Middle Dragonfly Cafe

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